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Grocery Shrink Ray

I just learnt, listening to the ‘Friday Boss’ segment of the Today programme, that the iconic British chocolate bar, the Mars Bar, was reduced in size a couple of years ago. The Mars company made out initially (some time after the change happened) that it was an attempt to combat obesity, but later admitted they were cutting costs. This isn’t an unusual phenomenon – especially in recession-struck times – and has been referred to as the Grocery Shrink Ray.

The Mars Bar wasn’t named after the planet, as you might suppose, but after Forrest Mars – son of an American confectioner, Frank Mars. Mars junior set up production in Slough in 1932 and based the bar on the America Milky Way bar (which is not the same as the British Milky Way).

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